Typographic Conference Identity: Type LA 2021

This project was one of my final projects for my Summer '21 term Type 3: Context class. The poster size is 3 ft w x 6 ft h. We were to create 2 posters - one black on white, and one black on white. The concept of the project was to create a logo for the type conference and apply it to a poster including the conference details, such as time, location, artists featured, location, etc. I executed this by creating a typeface that related to LA in someway because it was my city of choice. I broke it down to elements from an outsiders perspective and figured most tourists know LA for Hollywood, so I took the idea of manipulating the Hollywood sign and applying it to my type face. Along with the poster, we applied the logo the logo we created to conference pieces and merch.

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